Strategy & Content Calendar
A simple plan of what to post, when and why, built around your goals and your customers.
Your customers are already scrolling Facebook, Instagram, TikTok and WhatsApp every day. Serina Systems helps your business show up there with a clear voice, good-looking content and real conversations, so people get to know you, trust you and buy from you.
We plan your content, design the posts, publish on a steady schedule and reply to your followers. We also run paid campaigns when you want faster reach. You approve everything before it goes out, and you get a simple report showing what is growing.
What We Do
You do not need to post everywhere. We choose the platforms where your customers spend time, then do them consistently and well.
A simple plan of what to post, when and why, built around your goals and your customers.
Branded posters, carousels and story templates that look professional and are easy to recognise.
Short, engaging videos for Instagram, Facebook and TikTok that show your business in action.
Clear captions and calls to action that sound like you and give people a reason to respond.
Friendly, prompt replies to comments and messages so no customer is left waiting.
Facebook and Instagram campaigns aimed at the right people, with a budget you control.
Catalogue, quick replies and broadcasts set up so customers can order and enquire easily.
Monthly reports on reach, followers and enquiries, with clear steps for what to improve next.
Social media lets you stay in front of customers every day, answer their questions and show what makes your business different. Done consistently, it builds a community that buys, recommends and comes back.
Regular posts keep your business on your customers' minds when they are ready to buy.
Real conversations and helpful content turn followers into returning customers.
Customers can message, order and book without leaving the apps they already use.
We handle planning, design and posting, so you can focus on running the business.
We work on the platforms that suit your business and your customers.
No hidden extras. These essentials come standard with every social media package we deliver.
A clear six-step roadmap takes your social media from scattered posts to steady growth.
We learn about your business and customers, and review your current pages and your competitors' pages.
We agree on goals, platforms and the look and tone of your posts, so everything feels like one brand.
We design the posters, write the captions and edit the videos for the month, then send them to you for approval.
We publish on schedule and keep the conversation going by replying to comments and messages.
When you want faster reach, we run targeted ad campaigns and test which posts and audiences work best.
Each month we show you what worked, what did not and what we will change in the month ahead.
It depends on how many platforms you want, how often you post and whether you need videos and ads. We offer flexible monthly packages and send a clear quote after a free consultation. Ad budgets are paid directly to the platform, so you stay in control of that spend.
It depends on where your customers spend their time. Many Kenyan businesses start with Facebook, Instagram and WhatsApp, and add TikTok or LinkedIn when it suits the audience. We will recommend a starting point after a short consultation.
That is set in your content plan. Consistency matters more than volume, so we agree on a schedule you can keep up, and you approve the calendar before anything goes live.
You can often see more reach and engagement within the first few weeks, especially with ads. Building a loyal following takes longer, so we track progress every month and adjust as we learn what your audience likes.
Yes. Your pages, followers and content always belong to you, and we only work inside them with your permission.
Yes. Social media works best alongside search, so we can combine it with our SEO services and wider digital marketing support.
Tell us about your business and get a free consultation and quote.